Think You Don’t Need LinkedIn? 10 Reasons Why You Do

10 reasons to like LinkedIn
Over the past week, I’ve talked to three acquaintances who are actively on the hunt for a job. They all have resumes (whether they’re professionally done, and of sufficient quality, is debatable). But when I mentioned LinkedIn, much to my dismay, their responses were dismissive.

“Oh, isn’t that like Facebook? I already have Facebook. I don’t need more pictures of people’s dinners.” “I’ll just see what happens after I send my resume to a few places.” “I’ll get around to that one of these days. I promise!”

Now, if you’re on a hunt, wouldn’t you want to use every dog you can get your hands on?

Then there are the folks I know that are already on LinkedIn. They have their name, their current position, and no photo. Oh, and they have exactly one connection: me.

There are a lot of very good reasons to invest a little time on LinkedIn. Here are just 10 of them. Trust me, there are many more. This is just for starters:

  1. It’s 2013, not 1993. Seriously. Times have changed. Nothing will prevent the need for a strong resume, but you need to be online. Before an employer calls you to set up an interview, they WILL Google you. If your competition has a fully-loaded LinkedIn profile that shows up on page one of their Google search, and you have nothing, guess who gets the interview?

  2. LinkedIn is much more than a Facebook for business types. Folks don’t use LinkedIn for meaningless tidbits of information (though who am I to say your cat is meaningless? She’s really cute). LinkedIn is a way to locate and communicate with people via your computer, but there the similarity ends. LinkedIn is the place where professionals go to talk (it used to be the drinking fountain). It’s a place where you might find out about new jobs, and where companies seeking new talent can find out about you.

  3. Not looking for a job? Still have a LinkedIn account. Plenty of useful business-related information is exchanged there each day. Join a group, answer a poll, and find out what your savvy peers are up to. By participating in discussions, you can demonstrate your leadership ability, and that’s always a good thing for your career management.

  4. Get the inside scoop on companies you’re interested in, for whatever reason. Company profiles can display lists of present and former employees (hint: someone who used to work at a company might have some valuable information for you), the most common positions in the country, even the ratio of male to female employees. You can learn about products and services, too, like on Profession Direction’s company page here .

  5. Brag a little where it will be noticed. Keep your profile up to date by highlighting your expertise. Even if you’re not seeking employment, you never know where sharing this information will lead: consulting or speaking arrangements, for starters.

  6. Hang out with the big cheeses. All 500 of the Fortune 500 are represented there. Shouldn’t you be too?

  7. Bring your website or blog higher in search engines by listing it’s url in your contact section. Who wants to hide their light under a bushel?

  8. Meet your interviewers before the interview. Because it better to start by saying, “That’s fantastic you went to Marquette. I lived in the area and my nephew is in school there now,” instead of “Well, the rain really sucks today.”

  9. Get as much info as you want. Are you a little scared of joining LinkedIn because you will have a barrage of emails and contacts when you’re already in over your head with Facebook and Twitter? Don’t worry, there are controls. LinkedIn won’t bother you unless you ask it to.

  10. Because LinkedIn is awesome. And so are you. :-)

If you are still dubious about the benefits of LinkedIn, I have one question for you. What do 200 million professionals know that you don’t?

If you are a LinkedIn aficionado, what are your favorite reasons for being on LinkedIn? Next time you are logged on, remember to connect with me! And, if you need help with your LinkedIn profile, you might want to check out my services for writing or for a tutorial by the hour.

Kristin S. Johnson
CARW, CCMC, CJSS, COPNS, CG3C, 360Reach Analyst
Profession Direction, LLC

26 Responses to “Think You Don’t Need LinkedIn? 10 Reasons Why You Do”

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  1. While definitely not a LinkedIn afficionada, I have decided to boost my knowledge and use of it for my job search. It’s just one part of my attempt to learn more keenly about social media. My profile’s been on LinkedIn for years but, having not used it much to find a job, I’m curious how my new, targeted efforts will come to fruition.


  2. Dee Relyea says:


    Nice article! As you know I teach the “First steps for Starting a Business,” at UW-Madison. I always encourage entrepreneurs to build solid LinkedIn profiles. Beyond being a resource for jobs, LinkedIn offers terrific B to B (business to business) and B to C (business to consumer) connections.

    As a one person LLC, I have gotten speaking gigs, consulting, and coaching work via LinkedIn. Participating in groups is one way a new entrepreneur or consultant can establish credibility. It is a free resource, so why not utilize it?


    • Thanks, Dee! You’ve got some great classes at the UW. I encourage Madison readers to check them out! So glad we have gotten to know each other from (you guessed it, folks…) LinkedIn! :-)

  3. Tim Becker says:

    I joined LinkedIn after graduation from college. Presently looking for expanding my career opportunities…I have been able to connect with peers who left my current company, and moved to the competition. A great networking opportunity.

    • Tim, your check’s in the mail 😉

      I’m glad you’re having a good experience with LinkedIn. It’s an excellent way to show your expertise to potential employers and recruiters. Thanks for the comment!

  4. Jacqueline Moshref says:

    Great article! I encourage everyone in my office to create a profile on LI, as well as everyone in my daughter’s circle of friends. She’s a freshman at Marquette (of all places, right? I shared your article with her…Marquette doesn’t get mentioned as frequently as say, Stanford or USC), and she’s the first one in her group to create a profile. She’s actively working at creating her network, adding her skills to the profile, and using it to connect with various groups which will be beneficial to her upon graduation. As an HR professional, I take advantage of the opportunity to speak with her friends whenever I have the chance, encouraging them to jump on LI, too. Perhaps a future article can focus on the importance of LI to these students and graduates?

    • That’s a great idea, Jacqueline! Good for you for encouraging your daughter and her friends in this way. My son is a junior in highschool, and I can’t wait for him to be on LinkedIn. I’d love to connect, especially with a fellow Wisconsinite :-)

  5. Nathan Magnuson says:

    I swear by LinkedIn. Thanks for writing this article!

  6. The testimonials [recommendations – not endorsements] on LinkedIn tend to be much more reliable than those someone has listed on their website since they are from ‘real people’ that are only one or two connections away.

  7. Charles W. Robinson says:

    I started with LinkedIn as part of my search for a new career when I retired last year from the Army after serving for 22 years. I was able to transition strait out of the Army and directly into my new career as a Director of Human Resources.

    I have stayed with LinkedIn for the great groups that keep me in contact with my professional peers. It is a extremely valuable source of knowledge and support.

  8. Marc Zazeela says:


    3 years ago, Linkedin helped me find my current employment. More recently, Linkedin has helped me find new customers and reconnect with some old ones.

    Don’t think you need Linkedin? Think again.


  9. Steve says:


    Not unlike Marc Zazeela, ~ 3 years ago LinkedIn was used by a recruiting organization to find me via ‘keywords’.

    I would not be where I’m at today without it.



  10. MC says:

    Great article, Kristin
    I’ve been a LinkedIn aficionada almost ever since it was launched. Yet I keep learning tips to improve my profile regularly. I do believe one can find a new job via LinkedIn, if not directly, at least because of the superbe visibility it gives one…. Granted one has a profile that gives a clear and coherent picture of “this is who I am” and this is what I can do for you and your business”.

    Best regards,


  11. kpm says:

    I am hesitant to use LinkedIn as a part of my job search because I am currently employed by a firm who looks at LinkedIn ALL the time. I don’t want to advertise that I’m searching when my current employer can view that. Any suggestions?


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